The average response rate to LinkedIn InMail and email is 8%–12%, and 50% of responses aren’t serious
Very few top-tier candidates know about your openings or receive your messages
Website postings only generally reach 10% of the target talent pool
Job marketplaces, like indeed and CV library, and LinkedIn put you in front of candidates who are pursuing multiple opportunities at the same time
Recruitment consultants often focus on easy-to-fill roles in order to get their commission
Recruiters can damage your brand by failing to effectively deliver the opportunity
A lack of marketing automation means you can’t effectively follow up with candidates to increase your engagement.
There are two stages to effective engagement
The first is the advert and the marketing channels. If you create a poor advert then you will get poor candidates. What you need, is an advert that can deliver the right message, and has the right look and appeal to draw in the kind of employee you want.
It has to be visually appealing, so use images and video – we do, and also think strategically about the platform you will use. Today, recruitment is driven by marketing, automation and social media, so consider these or find a recruiter that uses these.
We create a bespoke candidate pack for all our vacancies, our adverts go not only on our website, but we use Facebook, LinkedIn, Twitter and email and target the message accordingly. This enables us to think smart too, by scheduling posts and using the targeting options within these tools.
The second element we use, to deliver the best talent on offer, is our XLⓇ system to engage candidates in the recruitment process. Candidates are invited to join our platform and create a video introducing themselves, answer your bespoke competency-based questions, and complete our behavioural assessment to ensure a match with your performance blueprint.
To learn more about how we can save your time and money on your next recruitment campaign, or for a free online demonstration of CLARICO XL®, simply contact our Founder and Managing Consultant, Jamie Town at +44 7584 685 368 or by email at jamie@claricoxl.com
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