Culture Club – why your business needs one
When it comes to attracting the best talent to your business what are you doing to become that magnet?
Recruiting has never been more challenging, there are fewer candidates with the skills and knowledge in a shrinking talent pool.
If you want your business to stay ahead of your rivals, it is important to have the right company culture in place.
Today’s employees are very discerning and it takes more than a fancy title and a half-decent salary to ensure you can lure in the right people to your business – as well as keep the ones you already have!
Research by LinkedIn (from a survey in the US) revealed that company culture comes top of the list of requirements for employees – more so than the pay cheque.
It found that 70 per cent of those surveyed would not work for a leading company if it meant tolerating a poor workplace culture. It also discovered that 65 per cent would accept a lower salary while 26 per cent are not bothered about the ‘fancy’ job title.
By contrast, the top three elements that employees want from a positive workplace culture are:
- A sense of belonging (46%)
- Benefits over perks (44%)
- Support from the top (36%)
People don’t just want ‘a job’. They want a workplace where they can make a difference and, believe it or not, be happy! They want to be part of a company that brings the best out of them.
Having the right culture in your company will achieve this. If your business is doing the right things, everyone will hear about it, making working for you appealing. This will also increase the number and quality of candidates you can choose from when you are hiring.
So, what can you do to create a positive company culture that will have people eager to come and work for you?
- Give meaningful work – There is nothing worse than dull tasks. Talented people want to accomplish and providing the right work will enable that.
- Professional development – Employees want to keep learning and developing. They want to work for businesses that actively support and encourage continued professional development.
- Career progression – Valued employees want the opportunity to progress. Understanding the career aspirations of candidates and current employees is important to positive work culture.
- Workplace friendships – Working with people you like – and count as friends – has a huge impact on the workplace. Employee camaraderie generates positivity, which leads to happy work culture. Managers can play their part in achieving this by fostering excellent working relations.
- Clear values – People want to work for businesses that have core values, are ethical and put something back into society.
It’s time to assess if your business is creating the right culture. It is not all about an occasional free lunch, a ping pong table in the canteen or a gym pass. Companies must be alert to what motivates employees or risk losing and missing out on the best talent.
To learn more about how we can save your time and money on your next recruitment campaign, or for a free online demonstration of CLARICO XL®, simply contact our Founder and Managing Consultant, Jamie Town at +44 7584 685 368 or by email at jamie@claricoxl.com
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